Web Search Engine Positioning (SEO)

Original price was: $120.00.Current price is: $63.54.

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Web Search Engine Positioning (SEO)

Original price was: $120.00.Current price is: $63.54.

¿Qué es el SEO?

SEO se traduce como “optimización para los motores de búsqueda”. Esta es una práctica que ayuda a lograr que una página web sea visible y que obtenga una posición más alta en páginas de resultados de los buscadores (SERPs).

Para comprender exactamente cómo una página web aparece en las SERPs, debes saber cómo funcionan los motores de búsqueda como Google.

Su proceso generalmente se puede resumir en tres etapas:

  • Rastreo: el motor de búsqueda lanza bots para rastrear la web y encontrar contenido nuevo y actualizado.
  • Indexación: las páginas web recopiladas se guardan y organizan dentro de la base de datos.
  • Posicionamiento: cuando un usuario realiza una  búsqueda, el motor tomará las páginas que ha indexado y determinará su posición en las SERPs utilizando más de 200 factores de posicionamiento, como los backlinks, el tiempo de carga y la estructura del sitio.

El SEO tiene como objetivo aumentar las posibilidades de que un sitio web se posicione en los primeros resultados de los buscadores al ayudar a los motores de búsqueda a realizar las tareas mencionadas.

El beneficio clave de un buen SEO es que este genera tráfico orgánico a tu sitio.

El tráfico orgánico se refiere a los usuarios que llegan al sitio web de destino a través de resultados no pagados en los motores de búsqueda. Este se contrasta con el tráfico inorgánico, el cual se genera por medios pagos, como los anuncios online. Según los informes, el tráfico orgánico representa más del 53 % de todos los visitantes de un sitio y genera el doble de ingresos que otros canales.

Web Search Engine Positioning (SEO)

Además, el SEO puede ayudar a aumentar el reconocimiento de una marca. Cuanto más visible sea un sitio web en las SERPs, más familiarizado estará el público objetivo con el negocio. Obtener un posicionamiento alto puede cimentar la credibilidad dentro de la industria.

La buena noticia es que WordPress es compatible con el SEO por defecto. Sin embargo, para llegar a posicionarse alto en las SERPs, es importante implementar algunas de las mejores prácticas SEO, las cuales exploraremos en las siguientes secciones.

Web Search Engine Positioning (SEO)

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Web Search Engine Positioning (SEO)
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